PFLAG does not meet the following 1 Standards for Charity Accountability:
Standard 19 (Cause Related Marketing)
Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation: (a) the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the duration of the campaign (e.g., the month of October), (c) any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).
PFLAG does not meet this Standard because, in the past year, the organization participated in promotions for the sale of consumer goods or services that indicated the organization would benefit from these purchases. The promotions, however, did not specify:
- The actual or anticipated amount of the purchase price that would benefit the organization.
PFLAG meets the remaining 19 Standards for Charity Accountability.
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Year, State Incorporated
1982, CA
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Also Known As
Parents, Families and Friends of Lesbians and Gays
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Stated Purpose
"to build on a foundation of loving families, united with LGBTQ+ people and allies, who support one another, and to educate ourselves and our communities to speak up as advocates until all hearts and minds respect, value, and affirm LGBTQ+ people."
PFLAG supports people who are LGBTQ+, their families, friends, and allies both locally and nationally and educates families and communities on unique issues and challenges facing people who are LGBTQ+. The organization advocates in communities to change attitudes and create policies and laws that achieve full equality for people who are LGBTQ+. PFLAG's national office also supports its local chapter network by providing learning opportunities, leadership and partnership support, resources and technical assistance.
For the year ended September 30, 2020, PFLAG's program expenses were:
| Education and advocacy |
$1,225,417 |
| Chapter network |
$747,494 |
| Total Program Expenses: |
$1,972,911 |
*2019 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Invitations to fund raising events, Membership appeals, Planned giving arrangements, Cause- related marketing (affinity credit cards, consumer product sales, etc.)
Fundraising costs were 10% of related contributions. (Related contributions, which totaled $5,640,381, are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c) (3) of the Internal Revenue Code.It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on PFLAG's audited financial statements for the year ended September 30, 2020.
| Source of Funds |
| Contributions |
$5,504,082 |
| Training service fees |
$142,181 |
| Events |
$93,414 |
| Investment income, net |
$63,846 |
| Chapter dues |
$42,885 |
| Publication sales |
$36,739 |
| Miscellaneous |
$711 |
| Total Income |
$5,883,858 |
- Programs: 66%
- Fundraising: 18%
- Administrative: 16%
| Total Income |
$5,883,858 |
| Program expenses |
$1,972,911 |
| Fundraising expenses |
$559,718 |
| Administrative expenses |
$496,415 |
| Other expenses |
$0 |
| Total expenses: |
$3,029,044 |
| Income in Excess of Expenses |
$2,854,814 |
| Beginning Net Assets |
$3,206,121 |
| Other Changes In Net Assets |
$0 |
| Ending Net Assets |
$6,060,935 |
| Total Liabilities |
$508,245 |
| Total Assets |
$6,569,180 |
Note: According to the organization's audited financial statements for the year ended September 30, 2020, PFLAG received in-kind contributions totaling $80,300 in the form of legal services.