United Through Reading meets the 20 Standards for Charity Accountability.
United Through Reading (UTR) reports that it offers military service members the opportunity to be video-recorded reading books that will be distributed to their children while service members are deployed. The program intends to strengthen emotional connections between parents and their children, while encouraging literacy. In 2020, the organization states that it distributed more than 31,000 books over 750 virtual and in-person events. In addition, UTR reports that it released its ebooks app and launched Reading and Recording Challenges to build a culture of reading and easy accessibility.
For the year ended December 31, 2020, United Through Reading's program expenses were:
Program services |
$1,959,921 |
Total Program Expenses: |
$1,959,921 |
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Chief Executive
Sally Ann Zoll, Chief Executive Officer
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Compensation*
$168,439
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Chair of the Board
Sean McHugh
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Chair's Profession / Business Affiliation
Vice President and Treasurer, Carter's Inc.
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Board Size
17
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Paid Staff Size
19
*2020 compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.
Method(s) Used:
Direct mail appeals, Grant proposals, Internet, Invitations to fund raising events, Planned giving arrangements, Print advertisements (newspapers, magazines, etc.), Cause- related marketing (affinity credit cards, consumer product sales, etc.)
Fundraising costs were 9% of related contributions. (Related contributions, which totaled $2,665,695 are donations received as a result of fundraising activities.)
This organization is tax-exempt under section 501(c) (3) of the Internal Revenue Code.It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.
The following information is based on United Through Reading's audited financial statements for the year ended December 31, 2020.
Source of Funds |
Corporations and corporate foundations |
$1,579,177 |
Special events, net |
$339,428 |
Contributions |
$235,058 |
Government grant |
$212,800 |
Foundations and civic groups |
$188,575 |
In-kind contributions |
$110,657 |
Investment income |
$10,527 |
Total Income |
$2,676,222 |
- Programs: 85%
- Fundraising: 9%
- Administrative: 6%
Total Income |
$2,676,222 |
Program expenses |
$1,959,921 |
Fundraising expenses |
$227,874 |
Administrative expenses |
$143,075 |
Other expenses |
$0 |
Total expenses: |
$2,330,870 |
Income in Excess of Expenses |
$345,352 |
Beginning Net Assets |
$948,835 |
Other Changes In Net Assets |
$0 |
Ending Net Assets |
$1,294,187 |
Total Liabilities |
$378,652 |
Total Assets |
$1,672,839 |
Note: According to UTR's 2020 audited financial statements, the organization received $110,657 in contributed goods and services including books and supplies ($101,542) and professional services ($9,115).